Platinum

About Platinum

Platinum is our most popular metal for engagement rings and wedding bands. Platinum's naturally white sheen will never fade or change color, and accentuates the sparkle and brilliance of a diamond. Platinum will last forever, making it the ultimate symbol for true, enduring, and everlasting love.

Density and Durability

Platinum is durable. Its density makes it the most secure setting for your diamond or precious gemstone. All our platinum rings are crafted with platinum prongs for setting loose diamonds. Because platinum is a naturally white metal, re-plating is unnecessary; it will always hold its beauty.

Platinum's Patina

Though it is the strongest of jewelry metals, platinum can incur a scratch and develop a of wear. The patina is considered by many to be a unique and often desirable attribute. However, the pre-patina shine and reflective luster can easily be revived by merely buffing it with a soft cloth.

Purity of Platinum

Platinum jewelry is very rare; in fact, 30 times more so than gold. Our platinum is 95% pure (5% iridium, palladium, ruthenium, and other alloys), and its purity makes it naturally hypoallergenic, ideal for those with sensitive skin issues.

How to Maintain Platinum's Metal Luster

It's easy. Simply soak platinum in a mild solution of warm soapy water, and then gently scrub it with a soft-bristled brush.

View our beautiful platinum jewelry.

Shop Platinum Engagement Rings

Shop Platinum Jewelry

Buyer's Tips: When selecting a setting for a diamond, we recommend using a platinum head. Platinum's cool white sheen beautifully accentuates the sparkle and brilliance of a diamond, and its great strength holds the gem firmly.